FANDOM
FIRST
SMALL TEAMS. BIG RESULTS. TRUSTED BY:
PENNANT BUILDS FANDOM FROM EVERY ANGLE
WE HELPED MAJOR LEAGUE BASEBALL REVIVE THE WORLD SERIES LOGO.
WE OPERATE SOCIAL MEDIA ACCOUNTS WITH 100 MILLION+ COLLECTIVE FOLLOWERS.
WE BOOK impactful podcast campaigns for leaders and experts.
WE CREATE content that generates billions oF MONTHLY Organic views.
IF YOU WANT TO
CONNECT WITH FANS
PENNANT HAS A TEAM FOR YOU.
Pennant Digital is our flagship agency, producing growth solutions for media brands on every platform, spanning social media, video, audio, and newsletters.
In 2026, our total audience under management zoomed past 100 million followers and subscribers. Our scale leads to insights unavailable anywhere else, our account managers leverage their publisher pedigree to strategize and execute at the highest levels, and our creative team produces media optimized for every platform. The smartest media brands in the world hire Pennant Digital, and smart companies in all industries tap our expertise to grow their digital footprint.
HIRED BY:
Fanbrandz is our Clio-winning sports branding agency that partners with leagues, teams, and athletes to strengthen their connections with fans.
We revived the classic World Series logo script in 2025. We’ve developed brand identities for the Stanley Cup Finals, NHL Awards, and 30+ professional All-Star games. We produce brand identities and hundreds of environmental deliverables for marquee events like NHL’s Stadium Series. We’ve rebranded franchises including the Miami Marlins, Toronto Blue Jays, and South Korea’s SSG Landers. We created and maintain the visual asset management website for Major League Baseball.
HIRED BY:
Legendary is our booking agency empowering clients to leverage the world’s fastest growing marketing channel: Podcasts.
We secure guest appearances across top podcasts for industry leaders. Executives, entrepreneurs, and experts hire Legendary to craft their speaker bios, book appearance tours across targeted shows, and develop custom interview strategies to optimize every interview for business objectives.
HIRED BY:
LETTER FROM OUR FOUNDER
Pennant was founded on the belief that small and passionate teams produce outsized audience development results—when empowered by technology, insights earned at scale, and subject matter expertise.
This approach has delivered audience growth for some of the world’s most recognizable brands by solving for gaps left by two traditional options:
Big agencies often struggle to be nimble and collaborative — layers of process can slow decisions and dilute personal accountability for results.
In-house teams often struggle with strategy and scale — there are simply too many platforms to master, and standalone brands rarely generate enough data to identify meaningful patterns.
Pennant’s model solves for both. Our teams combine personal touch with insights earned by producing billions of monthly impressions.
And the approach works across industries. We’ve deployed teams to unlock audience growth for clients in media, automotive, sports, healthcare, entertainment, transportation, climate, nonprofits, financial services, human resources, venture capital, and more.
Our teams build fandom from every angle: branding, social media, design, video, audio, paid media, podcast booking, content strategy, and production.
I encourage you to check out our incredible team members and our core values to better understand how we operate.
If Pennant’s approach appeals to you, reach out to me directly at ryan@pennantdigital.com. I’d love to discuss your audience development goals and how Pennant might provide a team to achieve them.
Ryan Perry
Founder & CEO
TEAM MEMBERS
01
Owns Results
- We track data closely and report it transparently
- We celebrate wins before raising the bar
- We see underperformance as an opportunity to improve and find creative solutions
- We hold ourselves and each other accountable
- Results always come before ego
02
Passionate
- We are proactive problem solvers because we care
- We care about the content we produce and promote
- We care about the industries we serve
- We care about mastering platforms and sharing insights
- We care about our clients and their results
- We care about our teammates and their success
03
Collaborative
- We are proactive about helping our clients and each other
- We seek guidance and feedback
- We are approachable. We are good at helping because we are good listeners
- We take criticism as an opportunity to produce better results
- We don’t just identify problems, we work together to solve them
04
Growth-oriented
- We pursue personal growth and skill development
- We are obsessed with building on our clients’ success
- We seek out new platforms, services, and insights to improve our results
- We wear “self-taught” as a badge of honor
05
Delivers
- We complete tasks on time, or early
- We exceed expectations whenever reasonably possible
- We only commit to tasks we can excel at or solve. We do not “fake it til we make it”
- We are ready, willing, and able to help our teammates reach their goals
CORE VALUES
Every Pennant teammate can be accurately described in the following ways. We also hold our clients to the same standard.
CAREERS
We’re always looking for talented and passionate audience development pros who fit our culture. If you have relevant experience and skills, and—more importantly—feel you align with our core values, we encourage you to apply for a job at Pennant.